Steph Curry has accomplished almost everything there is to accomplish on a basketball court. Four championships, two MVP awards, the NBA’s all-time three-point record and a place among the greatest players in league history.
Now, the Warriors superstar is making headlines away from the court.
Curry has agreed to a 10-year partnership with Chinese sportswear giant Li-Ning worth more reportedly than $400 million – a deal that immediately caught the attention of longtime teammate Draymond Green.
“Well, number one, Li-Ning is one of the fastest growing shoe brands in the world. Number two, the opportunity for him to grow Curry brand globally, the market in China, life after basketball for him,” Green said speaking on The Draymond Green Show. “This deal checks all of those boxes and I’m happy as hell for him. I think this is groundbreaking.”
The agreement comes after Curry and Under Armour ended a partnership that had lasted since 2013. During that time, Curry evolved from a rising star into one of the most recognizable athletes on the planet.
What impressed Green most wasn’t just the size of the contract, but when it happened.
“To sign a $400 million plus sneaker deal, allegedly, at 38 years old is unheard of,” Green continued. “Which just lets you know the weight that the name Steph Curry carries, which lets you know that the presence that Steph Curry has, who he is, what he is, what he stands for, that they’re willing to sign this a 10-year deal.”
The length of the partnership is particularly notable considering Curry is believed to be nearing the end of his NBA career.
Green acknowledged that reality while highlighting just how rare a deal of this magnitude is.
“Amazing, absolutely insane. So, shout out to 30. Incredible. Another one,” Green said. “Incredible to see, man. Congratulations, brother. Job well done.”