Basketball Forever was founded in 2011 with a mission to celebrate the game we all love and embrace its ability to unite people from all over the world.
As a team of basketball diehards driven to share our passion for the game, we set out to be the best source of breaking news, commentary, rumours, and culture.
Most importantly, we wanted to do it in a way that served the fans, not outdated publishing norms. We knew from day one that everything we did would be unique, fresh, and bold.
It was BF who pioneered the social-first publishing approach, designing all our content to be consumed right in the palm of your hands, on the feeds you spend most of your time online.
We’ve come a long way since 2011, and we’re still evolving.But the one thing that will never change is our passion for this glorious game we call basketball.
Basketball Forever is a brand of Forever Network.