Nike and Jaylen Brown have big beef, which has been started up again after Giannis Antetokounmpo and Brown’s encounter during the Bucks-Celtics game earlier this week.
In case you missed it, Giannis elbowed Brown in the head and then hilariously siked him out with a fake handshake.
Giannis gets Jaylen Brown with the elbow, and then fakes out a handshake…
Aggravate JB at your own risk 👀 pic.twitter.com/2lc9qVg1fi
— Celtics on NBC Sports Boston (@NBCSCeltics) November 10, 2024
After the game, Brown didn’t find it funny at all.
“Giannis is a child,” Jaylen said. “I’m just focused on helping my team get a win. And that’s what we did tonight.”
The Greek Freak assured everyone his actions were in jest and said that he’s joked around with Brown on the court before.
“Oh, that’s what he said?,” Giannis said. “He said that I was a child. I thought that I complimented him. … I try to be around my kids a lot, my nieces, and sometimes when I am on the court, I play with stuff like that. But, as I said, I think he’s an incredible player, but I am just going to continue to be me.”
Now, Nike has become involved. Brown has a history of feuding with the sneaker giant and even claimed that his Olympics snub was partly due to Nike.
The brand took to socials to take a jab at the Celtics star after Giannis dropped a MONSTER 59 points (five less than his career high of 64) and snagged 14 rebounds to lead the Bucks to a 127-120 overtime win over the Detroit Pistons on Wednesday.
Brown is fairly active on socials, so it didn’t take him to long see the post and respond to it.
Yall got weird energy https://t.co/f8DTuq2YCQ
— Jaylen Brown (@FCHWPO) November 14, 2024
The Finals MVP’s beef with Nike seemed to have began when his former Celtics teammate Kyrie Irving was dropped from the brand and Nike founder Phil Knight’s subsuquent comments.
“Kyrie stepped over the line, it’s kind of that simple, “Knight said. “He just made some statements we can’t abide by, and that’s why we ended the relationship.”
Brown took to socials to tweet about it, “Since when did Nike care about ethics?” he wrote at the time.