Internet Roasts NBA’s New Partnership With Kim Kardashian’s Skims Brand

Skims Kim

The NBA and Kim Kardashian’s underwear brand, SKIMS, have announced a partnership with the NBA, WNBA and USA Basketball and the internet is reacting in the most hilarious way.

“I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture,” said Kim, Co-Founder & Creative Director, SKIMS. “Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”

Of course, the Kardashians have been long associated with the NBA, since Kim and her sisters Kourtney, Khloe and Kendall have dated a fair few NBA players in their time.


Surely NBA Commissioner Adam Silver has heard of the Kardashian curse?!

This family already has a long-standing partnership with the NBA that’s been in place for many years.

NBA fans on X definitely appreciate the hilarity of Kim’s underwear brand officially partnering with the league.

Some of the best reactions are below.

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