The NBA and Kim Kardashian’s underwear brand, SKIMS, have announced a partnership with the NBA, WNBA and USA Basketball and the internet is reacting in the most hilarious way.
“I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture,” said Kim, Co-Founder & Creative Director, SKIMS. “Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”
Of course, the Kardashians have been long associated with the NBA, since Kim and her sisters Kourtney, Khloe and Kendall have dated a fair few NBA players in their time.
Surely NBA Commissioner Adam Silver has heard of the Kardashian curse?!
This family already has a long-standing partnership with the NBA that’s been in place for many years.
NBA fans on X definitely appreciate the hilarity of Kim’s underwear brand officially partnering with the league.
Some of the best reactions are below.
There is no longer partnership than that of the Kardashians and the NBA. Single-handedly preventing franchises from rising to glory
— guleid (@riddle245) October 30, 2023
If there's one thing Kim knows it's nba player underwear
— Per Sources (@PerSources) October 30, 2023
The whole league is about to have the Kardashian curse💔 pic.twitter.com/ITjL24tbAH
— Relaxed (@Relaxed008) October 30, 2023
That “wyd tonight?” text to Adam Silver hit different
— Shawn 👀 (@JustAKidwHoop) October 30, 2023
Keep her far away from the league man wtf
— ²³𝙻𝚎𝙱𝚛𝚘𝚗𝚌𝚑𝚒𝚝𝚒𝚜🏀☄️🌎💞 (@BronGotGame) October 30, 2023
The ad said "get in the pants of nba players" and she was first in line. kudos Kim
— naim (@naimjutha) October 30, 2023
The league wants to be kid friendly and yet they partner with her 😭
— Aidan LaPorta (@AidanLaPorta69) October 30, 2023
Love the support for Zion. Why be in shape when you can be in skims.
— Florida Man (@AnonFloridaMan) October 30, 2023
How it's gonna feel trying to dunk wearing them. pic.twitter.com/axwlVmE6V5
— Michael (@KYbreadman) October 30, 2023
She saw so much NBA underwear that she said to herself, I could do that better
— pharmAziz (@pharmaziz) October 30, 2023