The Future of Curry Is Here

of Curry 11's

Stephen Curry just keeps reaching new heights on the basketball court, so the new 11th edition of Curry’s signature shoe, powered by Under Armor, needs to do the same.

We have seen a glimpse of what Curry is capable of this season as he debuted his Curry 11’s on the court against the Lakers in preseason.

Against his old rival LeBron James, Steph looked as fresh as he did in his rookie season, just with way better shoes.

We have seen the development of the Curry One to the Curry 11, as we have seen Steph develop into the league’s greatest three-point shooter in history.

The shoe boasts a futuristic design that celebrates and symbolizes the Future of Curry and his impact on the game of basketball, which will be enshrined in the culture forever.

“To be on the 11th signature shoe is an honor and something I get really excited about – unveiling what we have been working on, allowing people from all over the world and the next generation to be a part of the story. When designing this shoe, we wanted athletes to have the ultimate experience on and off the court – both when it comes to comfort and to traction – and the Curry 11 does just that. Nodding to the ‘Future of Curry,’ this shoe is designed to set the season’s tone for what is in store for Curry Brand. I know I have a lot left
on the court and Curry Brand itself is truly just getting started,” said Curry.

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The disruptive flair the Curry 11 has is much like the way Steph disrupts his opponents on the court, with a wild look away three or a smooth layup that displays his unbelievable agility and athleticism.

Only the Curry 11 has the latest technology to keep up with the Baby Faced Assassin himself, which includes dual-density UA Flow technology for the first time ever. This means the shoe has a softer top loaded piece, so the wearer is provided with ultimate comfort like never before.

The new Curry 11 design also implements a segmented plate that helps hoopers with stability in the midfoot and underfoot, while providing more flexibility at the forefoot. But it doesn’t stop there. The Curry 11’s insole has also been upgraded from the Curry Flow 10 to incorporate Under Armour’s proprietary Warp technology.

Under Armour and Curry Brand had to celebrate Curry’s 15th NBA season with something special, so expect more exciting releases of Curry 11, Retro and FloTro and of course, beloved colorways that will be sure to evoke meaningful memories while creating new ones.