Steph Curry and Under Armour to Drop “Street Pack” Collection with Sesame Street in Australia

Curry Brand, powered by Under Armour, is launching a seven-part footwear collection that brings the spirit of Sesame Street’s iconic Muppets to the basketball court. Stephen Curry, father to three kids under the age of 9, knew that partnering with Sesame Workshop—the nonprofit educational organisation behind Sesame Street—would be a natural extension of his recent efforts to celebrate Harlem and inspire young athletes.

“Curry Brand and Sesame Street, we preach the same message,” says Curry, a three-time NBA champion and two-time league MVP. “It’s about supporting all kids, especially those in underserved communities who are looking for an opportunity to be their best selves.”

Sesame Street has always modeled inclusivity in its storylines and diverse cast of Muppets, humans, and guest stars. The Sesame Street friends share in the joys of learning, laughing, and playing together.

Curry’s personal connection to Sesame Street goes beyond parenting; he made a guest appearance on the show alongside his wife, Ayesha, to teach children about the importance of sharing, and eating a healthy breakfast.

Curry Brand’s “Street Pack” includes seven colorways based on Sesame Street’s indelible characters, who are celebrated with unique markings on the shoe’s tongue tab and a hint-of-character flag near the heel. The classic Sesame Street sign is also featured on the sock liner.

“This collection is an opportunity for people to use their imaginations a little bit,” Curry says. “You can really show your personality through the way that you play. I love to be creative on the court, try new things, and show different sides of myself. The Sesame Street characters prove that everybody belongs in the world of play.”

The Curry Flow 9 builds on the success of the Curry Flow 8. This updated shoe features a fine-tuned UA Flow traction pattern and the introduction of UA Warp, Under Armour’s new-to-basketball upper technology that improves foot stability. UA Warp works in tandem with UA Flow, featuring supportive tapes that lock the foot onto the UA Flow midsole while allowing for natural movement.

“The first three releases in Curry Brand’s Sesame Street collection now available in Australia include “Count It”, “Play Big” and “Taking Cookies”. In celebration of Oscar the Grouch ,“Talking Trash” will drop on 27th January for $220.00.” Get in quick before they sell out and keep up to date with the additional “Street Pack” footwear colorways and apparel release date drops by following @UnderArmourAU or shop the latest Curry Brand and Curry Flow 9 “Street Pack” collection by visiting