The NBA is estimating league wide revenue for the 2021-22 season will be ~$10 billion, per a report from Jabari Young of NBC Sports.
Last season, the NBA suffered financial losses as a result of the COVID-19 pandemic, bringing total revenue down an estimated 35%.
“We lost significant amounts of money. The good news is we’re able to take a long-term view of this business, and continue to grow in it,” NBA Commissioner Adam Silver said.
“We try to look at it as an ongoing investment in the business over a long period of time as opposed to a loss of individual seasons.”
The NBA is expecting to generate more revenue through jersey patch sponsorships, licensing deals, and global outreach programs.
Ten billion dollars in revenue is certainly a lofty goal – but not outside the realm of possibility.