Under Armour and Steph Curry have announced the creation and launch of Curry Brand, a purpose-led performance brand with a mission to ensure every young person has equitable access to sport.
Under Armour says it has long been committed to making athletes better, both on and off the court. But in order to be better, athletes need the opportunity for sport in the first place. Curry has similarly been devoted to his personal, philanthropic efforts and giving back in a variety of impactful ways.
Now, the two are deepening their partnership with a purpose-led performance brand created by Stephen Curry and powered by Under Armour to create opportunity, access and equality for the next generation of athletes worldwide.
“Through the community work I’ve done with Under Armour for over a decade, I’ve learned that talent is everywhere, but opportunity is not,” Curry said. “All of our work together has been dedicated to creating a more equal playing field that closes the gap between those two areas.
“Through Curry Brand, along with the work of Ayesha and my foundation Eat.Learn.Play., I now have a long term plan to continue to address the barriers to sport that often hinder and limit a child’s potential for greatness.”
Locally for the launch of Curry Brand, Under Armour Australia have partnered with Charity Bounce to inspire positive change. Curry Brand balls will be distributed nationally to Australians overcoming disadvantage.
As Curry Brand develops its impact model and builds its portfolio of partners, it is committed to helping more than 100,000 young athletes by 2025.