In partnership with Fanatics, the NBA and WNBA will be producing cloth face masks with team logos on them.
This is an attempt to raise funds and help communities impacted by the coronavirus pandemic.
In fact, all league proceeds will go towards Feeding America in the United States and Second Harvest in Canada.
The NBA is leading the way once again with an attempt at making a positive impact during the pandemic.
Though the NBA has been on hiatus for more than a month, the league has remained busy.
As a whole, officials have been very proactive in educating fans about COVID-19 and making donations towards the cause.
With its plethora of stars, the NBA has been able to carry the fight through social media.
Many of the league’s top players have highlighted ways to stay active and healthy while practicing social distancing.
Both the NBA and WNBA believe this latest move will produce even greater benefits.
“Through this new product offering, NBA and WNBA fans can adhere to these guidelines while joining in the league’s efforts to aid those who have been directly affected by COVID-19,” said President of the NBA’s social responsibility and player programs Kathy Behrens.
Fanatics, known for selling NBA and WNBA gear online, has already been actively working to supply those on the frontlines.
The company converted one of its factories in Pennsylvania into a mask and medical gowns factory.
As communities slowly try to reintegrate and safely bring people back into public spaces, personal protective equipment (PPE) will be essential.
Masks will be available online on both the NBA store and WNBA store.