Lonzo Ball‘s first signature sneaker was exclusively launched by Slam magazine after Nike, Adidas and Under Armour were not interested in partnerships with LaVar Ball’s Big Baller Brand.
EXCLUSIVE: Lonzo Ball’s signature sneaker has arrived.
Independently made by Big Baller Brand.
Meet the ZO2: https://t.co/sst8h7jfal pic.twitter.com/CGhtGbgKPq
— SLAM (@SLAMonline) May 4, 2017
Big Baller Brand has posted photos of the ZO2 after the SLAM announcement:
The Sports World is Forever Changed. Introducing Lonzo's 1st Signature Shoe: The ZO2 Prime. pic.twitter.com/5JN1OLxlZS
— Big Baller Brand (@bigballerbrand) May 4, 2017
According to Slam, the ZO2 Prime will retail for $495 because Big Baller Brand “is aiming for Lonzo’s signature sneaker to tap into a new market—above the athletic performance kicks from the likes of Nike, Jordan, Adidas and Under Armour, but below the high-end designer shoes of Gucci, Prada or Louis Vuitton.”
ESPN’s Darren Rovell explained there’d also be a price increase.
The main Lonzo Ball shoe, the ZO2, costs $495. Unless you are sizes 14 & 15, then it's $695 a pair.
— Darren Rovell (@darrenrovell) May 4, 2017
If this still doesn’t light your fire, then Big Baller Brand has also made a limited-edition Z02 WET that comes personally autographed by Lonzo Ball in a clear acrylic case with white LED lights.
The ZO2 WET retails for $995.
Independence is Beautiful. We are proud to present the ZO2 Wet.
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Signed By Lonzo | LED Box Included pic.twitter.com/OnaUCLlLZQ— Big Baller Brand (@bigballerbrand) May 4, 2017
The collection’s third and final item is a ZO2 signature slide, which retails for $220:
& Lastly, The ZO2 Slide. pic.twitter.com/gyzHscfA3w
— Big Baller Brand (@bigballerbrand) May 4, 2017
It’s currently rumoured that the the LA Lakers have significant interest in Lonzo and will draft him if they get the number 1 pick.