Kevin Durant has put Nike on blast after the brand didn’t feature the Suns star in their new advertising campaign.
Ahead upcoming Paris Olympics, Nike rolled out a major campaign which included some of the most recognizable athletes on the planet.
The campaign titled “Winning Isn’t For Everyone,” has so far featured a bunch of NBA players competing at the Olympics, including LeBron James, Giannis Antetokounmpo, Victor Wembanyama and A’ja Wilson.
Winning Isn’t For Everyone. It’s for those who do whatever it takes. #WinningIsntForEveryone #Paris2024 @Olympics pic.twitter.com/SRk3stApJu
— Nike (@Nike) July 19, 2024
But Durant was noticeably absent from the campaign, despite being with the brand for the better part of 17 years.
Not to mention, If KD wins another gold medal, he will become the all-time leader in Men’s Olympic basketball gold medals after previously winning in 2012, 2016 and 2021.
The 14-time All-Star seemed pretty upset at the snub and took to his Instagram stories to express as much.
Kevin Durant upset that he was left out of the new Nike Olympic Commercial
Durant is the all time points leader in USA Olympics History and has been with Nike since 2007 pic.twitter.com/zLTdN5g1e9
— Ingram Alerts (@IngramAlerts) July 19, 2024
He said, “@nike tell me, Am I a bad person?????” And included a photo of himself wearing a Nike USA Basketball shirt.
In the next few stories, he posted another photo of himself, Carmelo Anthony, LeBron James, and Kobe Bryant with their gold medals in 2012 with the caption, “Been wit yall every step of the way @nike.”
Then in the next slide he said, “Even during the quarantine Olympics @nike,” with a photo of himself with Jimmy Butler, Draymond Green, and Harrison Barnes in 2016.
The Nike KD series is the third long-running shoe line in basketball history, behind the Air Jordan series and LeBron James’.
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