The NBA and NBPA are partnering with blockchain company Sorare to launch a free-to-play NFT fantasy basketball game.
“Our partnership with Sorare will give NBA fans an entirely new way to engage with our teams and players,” NBA Commissioner Adam Silver said in a statement, via NBA.com.
“With Sorare’s emerging NFT fantasy platform, we see significant opportunities to broaden our community of fans and grow NBA basketball around the world.”
Sorare already has NFT fantasy games for soccer and baseball – so it doesn’t come as a surprise that they’re expanding to basketball too.
“Sorare has built an innovative gaming experience that creates a whole new way for fans worldwide to interact with and learn more about our players,” NBPA Executive Director Tamika Tremaglio said.
“We are very excited about this partnership and the effect Sorare will have on the growth of the players and the game globally.”
The NFT fantasy basketball game is scheduled to release in time for the start of the 2022-23 NBA season.